I have used AI tools to help me write for some time now (mainly ChatGPT), but occasionally I will try out other options such as Claude. Gemini I have tried but do not regularly use in my writing process.
For me, the AI is not the end work, it is the beginning.
More often than not, I am using ChatGPT to assist in getting over the hurdle of a blank screen. Most times I am drafting blog posts, creating SEO articles, developing rough outlines or simply experimenting with different approaches based on a vague or poorly developed brief from a client. When a client sends me a request such as “write about the benefits of our products,” I find that the AI assists me in figuring out what structure to apply and in what direction to take the project prior to deciding what ultimately works best for the intended audience.
When I use Claude, I typically use it for longer form writing projects where the flow is more important than the punch. I would say that it is a bit better at sounding smooth and cohesive throughout an entire article, however, it still requires significant edits to make it acceptable for publication. To date, I have not found Gemini to be reliable enough for my specific uses, particularly when writing content for brands.
Strengths of AI:
• Speed - The mental load of getting started has all but disappeared.
• Structure - Blogs, explanations, lists; AI does the basic framework fairly well.
• Research Summaries - Useful for pulling together ideas that may seem unrelated or disconnected.
• Rephrasing - Can be helpful when something is technically accurate but awkwardly stated.
Weaknesses of AI:
• Voice - Doesn’t understand style.
• Tone - Sounds neutral unless you specify tone.
• Overly polished language - Transitions, em dashes, etc. - too many.
• Generic logic - Says things that are true, but obvious.
That being said, I’ve never considered publishing straight AI generated content.
In reality, my actual workflow is quite deliberate: AI draft → humanize → edit manually. Honestly, that’s where the real value is created. That’s where your brand voice appears, where you remove unnecessary words vs add them, and where you determine what NOT to write.
While AI has sped up my ability to generate content, it has also created new work if one is not careful. If you don’t include an editing phase, the content may appear complete, but the reader will know it didn’t feel written by a human. Your clients will know it wasn’t written by a human. Your editors will know it was written by a human using AI, but not edited by a human.
I don’t think we should be debating whether AI is good or bad for writers, I think we should be discussing who is ultimately accountable for the final quality of the content? Because the tool is so accessible, the judgment isn’t.
It would be great to see how others are actually utilizing ChatGPT, Claude, or Gemini in their everyday writing processes – not hypothetical – but daily.